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Most founders struggle to prove real market opportunity. They start with global numbers that impress no one.
“Investors skip TAM slides. We don’t care about trillion-dollar market claims—we run our own numbers. What we look for is bottom-up proof: customers, usage, and pricing. This guide helps you build that proof.”
What you get:
✦ A simple formula for calculating your true TAM
✦ The red flags
✦ Real examples
✦ Frameworks you can copy to prove your market
What is it all about?
Most founders make the same mistake: they open their pitch with a multi-trillion-dollar “global market” number. Investors don’t buy it. They skip the slide and do their own math.
If you want to win, you need a real, bottom-up market size built on customers, usage, and pricing.